The Idea Advocate technique is a technique in which an idea advocate presents his or her alternative(s) to a group, after which it is discussed. Multiple idea advocates can advocate their alternatives in the group.

Idea ranking is a technique which ranks alternatives on intuition. It is especially useful if you have a larger number of decision alternatives and want to quickly select the most promising alternatives.

The first part of the Kepner Tregoe matrix is going through a normal Decision Matrix. Afterwards, the top 3 from this matrix is selected for analysis in the matrix shown just above.