The Idea Advocate technique is a technique in which an idea advocate presents his or her alternative(s) to a group, after which it is discussed. Multiple idea advocates can advocate their alternatives in the group.

Executing the Method

  • Examine Amount of Ideas

    Make sure the amount of ideas equals the group size, possible use another convergent technique first if the amount is bigger.

  • Select Alternatives

    Let everyone choose his or her own alternative(s).

  • Develop Ideas

    Individually, everyone has a couple of minutes to develop the alternative and think about he or she is going to advocate this alternative.

  • Advocate Ideas

    Afterwards, everyone advocates his own alternative one by one, others are allowed to ask questions or discuss.

  • Select Alternative

    Based on the discussion, everyone explains his preference for a certain idea presented and based this an alternative is selected.