The action priority matrix prioritizes ideas and projects based on the effort they take to develop and possible impact they could have.

Executing the Method

  • List Alternatives

    Have a large number of ideas, preferably on post-its.

  • Draw the Matrix

    Draw the matrix as shown above on a large piece of paper, with enough room for ideas.

  • Asses Impact and Effort

    Assess the impact and effort of these ideas, possible in group discussion. Immediately place them in one of the four squares of the matrix.

  • Improve Sorting

    One all ideas are placed, take a look at the matrix and possibly discuss and improve the sorting.

  • Select Alternatives

    Decide what ideas to pursue, quick wins and major projects often contain promising ideas.