Shoptiment is an online product platform that was developed to change the way reviews are usually approached. Usually, shopping platforms provide a review or rating mechanism by which visitors can leave their ratings at a product.

The Challenge: Better Product Reviews

We developed Shoptiment in-house to provide a platform for better shopping reviews. In our experience, we found out that many shopping websites use a one-dimensional form of reviewing, only based on visitor reviews. We experienced on many sites that unrealistic shopping reviews were biasing the overall score for a certain product.

The Solution: Combine A.I. Driven Reviews with Customer Reviews

We improved the shopping reviewing experience in two manners. First, we changed the way shoppers rate by using three different emotions instead of stars. Secondly, we combine visitors and reviews from other sources for a final conclusion.

Thus, the Shoptiment platform uses an emotion-based approach. It searches for online reviews of given products and examines these reviews through Sentiment Analysis. This is a way of extracting the sentiment (positive, neutral or negative) through the use of Artificial Intelligence.

In addition, visitors can leave their emotions at each product found at the Shoptiment product platform. The combination of their emotions and the sentiment found by Artificial Intelligence results in a final sentiment for each product found. In other words: each product has an emotion attached. This is a bit superficial to explain through text, so it is recommended to visit the platform and see for yourself how it works.

The Dutch website is available on shoptiment.nl.