Our world is rife with inequality, but the complexity of supply chains often hides this inequality from the perspective of consumers. But what if you want to know where your food is coming from? What if you are, or want to be, more investigated with the people that produce your food?

Maurice van der Spek is a promising young journalist with a strong personal vision and drive. His mission? To go on a journey, researching the various stakeholders in the food industry and reporting back to all interested.

H started by his personal name, but quickly moved to the name opzoeknaardemakers.nl, which is loosely translated as in search of the makers. A search of the makers of our precious food.

The Challenge: Improve the reading ánd editing experience

Maurice was not content about the editorial possibilities and design of his old platform and approached us for the redesign and development of a new platform, together with ambitious goals.

The Solution

After the intake, we started with a strategic session to clarify the most important aspects of Maurice his platform. Think of issues such as who is my audience and their needs, what is my purpose with the platform and what features should the platform have?

The strategic session formed the basis for the design of a corporate identity, including the cards as shown in the slider and the final platform.

Brand Identity for Maurice van der Spek
The different brand variations for the platform

We decided to develop the platform with WordPress using our in-house developed framework and real-time front-end editing. Fancy words, but in essence Maurice had all the tools to add his and edit his content in a fantastic way. To quote his own words: “This is better than I can dream”.