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Understand Customers & Users

Methods in the problem space Understand Customers & Users will help you to map out the needs of customers and users and analyze how customers (will) come into contact with your company.

Service Blueprint

Boost and improve service experiences

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In-depth interview (user interview)

Gathering accurate qualitative information through one-on-one conversations

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Group interview

Gather qualitative information efficiently in a group-setting

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Customer Persona

Visualize and represent an audience

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Customer Journey Map

Insight into the customer's journey and experience

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Empathy Map

Visualize user needs

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