The COCD box sorts ideas based on their novelty and feasibility.
Executing the Method
Have a large number of ideas, preferably on post-its.
Draw COCD Box
Draw the COCD box on a large piece of paper.
Sort ideas within this box according to their novelty and feasibility.
Select ‘Wow’ Ideas
Select out the most promising ideas, the ‘Wow’ ideas, for further development.