The COCD box sorts ideas based on their novelty and feasibility.

Executing the Method

  • List Alternatives

    Have a large number of ideas, preferably on post-its.

  • Draw COCD Box

    Draw the COCD box on a large piece of paper.

  • Sort Alternatives

    Sort ideas within this box according to their novelty and feasibility.

  • Select ‘Wow’ Ideas

    Select out the most promising ideas, the ‘Wow’ ideas, for further development.