ICED ’19 Conference Identity and Online Presence

The international conference on engineering design in 2019 (ICED19) is a global conference for Design Engineers. In 2019, this conference is organized by the Faculty of Design Engineering at the Technical University of Delft.

The Challenge: Create a Brand Identity reflecting the conference essence

The ICED’19 brand is recreated each time a new conference is held, and reflects the focus of the conference and the background of the organizing university. The challenge was to come up with a matching brand identity and website for the conference.

The Solution

To start, we drafted a brand triangle which is a tool to describe the principles and values of a brand. We developed several alternatives for the brand and organized an interactive session with the ICED19 organizing team. In this session, the final identity was chosen.

The identity reflects the brand of Delft University by the use of colour and shape, but alternates in colour to reflect the various themes that are present in the conference.

A similar approach was chosen for the development of several designs for the website, which was finally developed using the Open Source CMS WordPress and hosting by our WordPress Company.